Sunday, 21 October 2012

How To Optimize Google Adsense Earning (100% Working)

Photobucket Pictures, Images and PhotosPhotobucket Pictures, Images and Photos
Setting up Google AdSense is the dream for many bloggers, especially beginners. The reason for this is, most people either don't know about, or don't have any alternate sources of income for their blogs. Hence, AdSense has become their go-to place when it comes to making a living online. A lot of people have asked me this; how to use AdSense correctly and earn more money through it? Indeed, when you think about it, it's no piece of cake. It requires much thinking and effort to do it correctly. From choosing the right colors to reducing you bounce rate, there's indeed a lot that can be done. In this post, I'll hopefully address some of the problems that people face.

 Before starting off... 

 Patience, my friend. Some people, especially beginners, seem eager to set up AdSense ads. Too eager, in fact. So much so that they set up ads merely weeks after setting up their blogs, if they get approved, that is. What most fail to understand is, a high traffic is the key to AdSense. You can only benefit from these ads if you have a decent amount of traffic flowing. Prematurely setting up ads may do more harm than good. Not only will you generate little income, you existing traffic will stall as well. Why? Well,think about why Wikipedia is the leading source of information. It has no ads! Even if they were to start advertising now, it wouldn't make much of a difference. But sites that start anew, but incorporate ads from the very start lost their credibility. Secondly, earning online is a game of patience, where the impatient often tend to lose. Rushing into things will make things messy. The messier they are, the harder it is to extricate oneself from them. So being patient might pay off. Besides patience, you need to have determination, and the will power to work hard every day. And be ready to accept what you are getting. You need to make sure that you have a similar mind-set before setting up ads on your website.

Optimizing your AdSense Ads

The "Above-The-Fold" strategy
'Above-the-fold' refers to the visible part of a newspaper or magazine that is lying folded on a shelf or a table. In other words, its the area where the eyes first snap to. When a visitor lands on your page, he/she first looks at the top, left side of your website. Normally, this is where your page header and/or site navigation lies. If possible, use an ad banner directly below your header. People need to see your ads if they are going to click on them.
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Don't use any other major ad blocks in this region, though. Your site should not look cluttered with ad banners right from the top. A banner at the top and a smaller block in the sidebar is the maximum you should use. If your site looks cluttered with ads, your bounce rate may increase alarmingly, which should not be allowed.
A word about ad units
Opinion from various bloggers shows that the most popular ad blocks are; 330x250 for images, 336x280 for text ads, and 160x600 for side-bar banners. Use these different ad block sizes for the best performance.
Ad placement
Aside from using ads in the above the fold region, you can place ads in other key areas. For example, above your posts as on this very page. Don't place ads in the middle of your content though. This is very annoying, even to a blogger-sympathetic person like me .

Multiple ad units?
Also, use a reasonable number of ad blocks. Don't use too many ads blocks. Google AdSense puts a limit on this number in the first place. But that doesn't mean you have to cap that limit. Just don't use so many ads that your website looks cluttered.
Colors - very important!
Most people over-look the importance of this simple point. Try out different color schemes with your ads. Contrasting colors are generally preferred. Some people try to fool their audience by using the same ad colors as their blog theme, and putting the ads hidden between their content. This does not fare well with the audience. Your ads must be clearly visible. Don't try to mess with the ads though. Adding stuff like borders won't make Google happy.

Follow the rules!
Google AdSense has some very strict rules and terms of services. Make sure you read them and adhere to them. In case of any violation, your account might get banned, which is one of Google's favorite things to do. Don't give them any reason. Don't click on your own ads, don't over-use ad blocks, don't use pop-up ads, etc.
Use images
People search for images almost as much as they search for text. Therefore, it is highly likely that visitors would stumble upon your ads through an image search. Upload high quality images to your log to increase your traffic and generating more income.
Don't try to be smart :)
You might be smart,but Google is smarter. It isn't the leading analytics provider without a reason. Using dynamic IPs and proxys to click on your own ads can still land you in trouble. Asking your friends to click daily won't do much good either. Google carefully monitors the click-through rate to audience ratio from a particular country. So if you are planning to out smart Google, forget it. You will most likely end up in trouble.
And in the end...
...look at the picture below and learn something from it .
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Whenever we meet with publishers, we hear one question over and over again: "How can I use AdSense more effectively to increase my earnings?" We've written up our top tips here and encourage you to experiment with them and see how they impact your earnings. Happy testing!
1. Maximize your AdSense coverage In order to maximize your earnings, place three AdSense ad units and three link units on each of your pages. The more ads you display, the more opportunities you have for your users to engage with them.
Also, because some ads are paid on a cost-per-impression (CPM) basis, you will often be paid just for displaying the ads, regardless whether a user clicks on them.
2. Place your ads above the fold Ads that appear higher on the page perform the best. Place your ads so users can see them without scrolling down the page. The more a user has to scroll before finding your ads, the less likely they are to see them and to click on them.
3. Use the best performing ad units Our advertisers' preferred ad units are the Leaderboard (728x90), the Medium Rectangle (300x250) and the Wide Skyscraper (160x600). By using these popular ad units, you'll be tapping into a larger pool of competing ads. More ad inventory leads to more competition in the ad auction and ultimately results in higher RPMs for our publishers.
4. Show text and image ads Check your ad units and make sure that you've opted-in to displaying text and image ads. By diversifying your ads, you're able to increase the available inventory for your site. With most text ads paid on a cost-per-click (CPC) basis and most image ads paid on a cost-per-impression (CPM) ad, you can let AdSense determine which ads will maximize your earnings.
5. Complement your content with your ads Your AdSense ads should fit seamlessly within your site to improve your users' experience. Blend the color of your ads to match the rest of your site and remove the borders around your ad units to help your ads complement your content and enhance your site.
Bonus Tip: Opt-in to Placement Targeting Set up Custom Channels in your AdSense account and opt-in to Placement Targeting. Placement targeting allows our advertisers to bid on a specific ad or group of ad placements on your site. Advertisers are usually willing to bid more for targeted units.

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